Meta
Facebook Right Column Ad Specs 2026
Design at 1:1 (1080 x 1080). Below is the full spec, the practical rules for getting it right, and a free validator to check your own files.
Specs last verified July 2026
| Platform | Meta |
|---|---|
| Recommended aspect ratio | 1:1 |
| Accepted ratios | 1:1, 1.91:1 |
| Recommended resolution | 1080 x 1080 |
| Minimum resolution | 254 x 133 |
| File types | JPG, PNG |
| Max file size | 30 MB image |
| Video length | — |
| Formats | Image |
| Primary text | Body text is often hidden; the headline carries it |
| Headline | 27 recommended (up to 40 shown) |
Desktop only, image only, and it renders small in the sidebar — so a bold headline and a high-contrast image matter more than fine detail. No video, no carousel.
How to get Facebook Right Column right
Design it right
Facebook Right Column is a desktop-only, image-only placement that renders small in the sidebar. A 1:1 creative at 1080 x 1080 is the cleanest fit, and 1.91:1 is accepted, but the key point is that this slot is tiny compared with Feed - fine detail is lost, so a bold, high-contrast image and a strong headline do the work. Body text is often hidden or truncated in this placement, which makes the headline carry more weight than it does elsewhere.
The common mistake
Do not build creative specifically for Right Column; it is a low-cost incremental placement usually included via automatic placements. Just make sure your set has a square or landscape image so the slot has something to show, and write a headline that stands on its own since the surrounding copy may not appear. There is no video and no carousel here. Because the render is so small, avoid images that depend on reading text inside them - the message has to land at a glance.
Check your creative against Facebook Right Column
Drop your files into the free creative validator - it reads each file's dimensions in your browser, tells you which placements it covers, and flags the aspect ratio your set is missing. For a single file, the aspect ratio checker gives a per-placement verdict.
Facebook Right Column FAQ
What is the best aspect ratio for Right Column ads?
Can I run video in the Right Column?
Why does my Right Column headline matter so much?
Should I design a dedicated Right Column creative?
Other placement specs
One concept, every ratio, one ad
Once each concept has its 4:5 and 9:16 cuts, uplads reads the placement in every filename and merges them into a single multi-placement ad - the right cut in each surface - across a whole bulk launch.