Free tools for performance marketers
Calculators and generators we built for ourselves while shipping ads. Free, no signup, no email gate.
- checker
Facebook Ads Character Counter
Count primary text, headline and link description against the real per-placement Meta limits - Feed, Stories, Reels, carousel - with a live 'See more' truncation preview.
- calculator
Facebook Ads Budget Calculator
Turn a conversion goal and target CPA into the daily and monthly ad spend you need, pressure-test it against your CPM, CTR and conversion rate, and split it across ad sets without breaking Meta's learning phase.
- generator
Facebook Ads CSV Generator
Turn a campaign, your ad sets and a list of creative file names into a Meta Ads Manager bulk-import sheet - with a consistent token naming convention applied to every Ad Name row. Free, no signup.
- checker
Facebook Ads Aspect Ratio Checker
Drop an image or enter its pixel size and see which Meta placements it clears - Feed, Stories, Reels, in-stream - plus the closest ratio and the size to export at.
- calculator
Facebook Ads Audience Size Estimator
Size a Meta target audience from population and targeting filters, then pressure-test it: reach, frequency, days to saturation, and how much fresh creative that audience needs before it fatigues.
- calculator
Break-Even ROAS Calculator
Find the ROAS where campaigns stop losing money - from a profit margin or from selling price, COGS, shipping and fees - plus a margin-of-safety target ROAS, a CLV-adjusted floor, and a profit-target planner.
- calculator
Facebook Ads CPA Calculator
Solve for cost per acquisition, ad spend, or conversions, find your break-even CPA from margin, and diagnose CPA from CPC and conversion rate.
- calculator
Facebook Ads CPM Calculator
Solve for CPM, ad spend, or impressions, convert impressions to reach, and sanity-check your Meta cost per 1,000 against industry guidance.
- generator
Ad Creative Brief Generator
Turn an objective, audience and angle list into a structured creative brief - with a built-in creative-testing batch spec - then copy or download it as markdown. Free, no signup, no AI black box.
- calculator
Google Ads ROAS Calculator
Turn Conv. value and Cost into your ROAS, the exact Target ROAS percentage to paste into the bid strategy, your break-even ROAS, and a Performance Max tROAS plan.
- generator
Ad Naming Convention Generator
Build a token-based ad naming convention, preview the exact name for every creative, and export the whole batch as a CSV. The same engine uplads applies at launch.
- calculator
Facebook Ads ROAS Calculator
Calculate your return on ad spend in seconds. Includes break-even ROAS based on gross margin.
- calculator
TikTok Ads CPM Calculator
Solve for TikTok CPM, ad spend, or impressions, convert impressions to reach, and check your cost per 1,000 against format-aware bands for In-Feed, Spark, and TopView.
- builder
Facebook Ads UTM Builder
Build a Meta-native URL parameters string with dynamic macros that auto-fill the campaign, ad set, and ad name per ad. Static values are sanitized for clean GA4 data.