Free tools for media buyers
A free toolkit for media buyers running Meta (Facebook and Instagram) and TikTok ads - every calculator, checker and generator here is one we built for our own launches. No signup, no email gate, no AI black box.
- calculator
Facebook Ads A/B Test Calculator
Facebook ads A/B test calculator. Free, no signup: check whether the gap in CTR or conversion rate between two ads is statistically significant, not luck.
- checker
Facebook Ads Character Counter
Facebook ads character counter. Free, no signup: check primary text, headline and description against per-placement Meta limits with a truncation preview.
- generator
Ad Mockup Generator
Ad mockup generator. Free, no signup: preview a realistic Facebook, Instagram or TikTok ad with your image or video, copy and CTA, then export a PNG.
- checker
Ad Specs & Creative Validator
Meta & TikTok ad specs 2026. Free, no signup: every placement ratio, size, file and text limit, plus a validator that flags the aspect ratio you miss.
- calculator
Facebook Ads Cost Calculator (2026)
Facebook ads cost calculator with 2026 benchmarks. Free, no signup: estimate results from a budget, size spend from a goal, and find your break-even ROAS.
- generator
Facebook Ads CSV Generator
Facebook Ads CSV generator. Free, no signup: turn a campaign, ad sets and creative filenames into a Meta Ads Manager bulk-import sheet with token naming.
- checker
Facebook Ads Aspect Ratio Checker
Facebook ads aspect ratio checker. Free, no signup: drop an image or enter its size to see which Meta placements it clears, closest ratio and export size.
- calculator
Facebook Ads Audience Size Estimator
Facebook ads audience size estimator. Free, no signup: size a Meta audience from population and filters, then get reach, frequency and days to saturation.
- calculator
Break-Even ROAS Calculator
Break-even ROAS calculator. Free, no signup: find the ROAS where ads stop losing money from your margin/COGS, plus a safety-margin and profit-target ROAS.
- calculator
Facebook Ads CPA Calculator
Facebook ads CPA calculator. Free, no signup: solve for CPA, spend or conversions, get break-even CPA from margin, and diagnose it from CPC and conv. rate.
- calculator
Facebook Ads CPM Calculator
Facebook ads CPM calculator. Free, no signup: solve CPM, spend or impressions, convert impressions to reach, and check your Meta cost per 1,000.
- generator
Ad Creative Brief Generator
Ad creative brief generator. Free, no signup: turn objective, audience and angles into a structured brief with a testing batch spec, export as markdown.
- calculator
Facebook Ads CTR Calculator
Facebook ads CTR calculator. Free, no signup: solve for click-through rate, clicks or impressions, and see the extra clicks needed to hit a target CTR.
- calculator
Google Ads ROAS Calculator
Google Ads ROAS calculator. Free, no signup: turn Conv. value and Cost into ROAS, the Target ROAS for your bid strategy, and a Performance Max tROAS plan.
- generator
Ad Naming Convention Generator
Ad naming convention generator. Free, no signup: build a token-based scheme, preview the exact name for every creative, and export the batch as a CSV.
- calculator
Facebook Ads ROAS Calculator
Facebook ads ROAS calculator. Free, no signup: get ROAS, break-even ROAS from gross margin, margin of safety, and the target ROAS to hit a profit goal.
- checker
TikTok & Reels Safe Zone Checker
TikTok & Reels safe zone checker. Free, no signup: preview the UI-safe area per placement on your own clip and export transparent overlay templates.
- calculator
TikTok Ads CPM Calculator
TikTok ads CPM calculator. Free, no signup: solve CPM, spend or impressions, convert to reach, and check cost per 1,000 vs In-Feed, Spark & TopView bands.
- builder
Facebook Ads UTM Builder
Facebook ads UTM builder. Free, no signup: build a Meta URL params string with macros that auto-fill campaign, ad set and ad name per ad, clean for GA4.