How to upgrade your plan and manage billing

Billing in uplads is fully self-serve. Every workspace starts on a 14-day free trial with no credit card required, and you can pick, switch or cancel a plan yourself from the Billing page at any time. This article covers the plans, how to upgrade, and how to manage your card and invoices.

Opening the Billing page

Billing sits in the left-hand navigation. It shows your current plan and status, how many days of trial remain, when the subscription renews (or whether it's set to cancel at period end), your connected and active ad accounts, and your creative storage.

Connected accounts do not consume plan slots. Under Your plan & usage, each active account shows the feature that last refreshed it and the date its rolling 30-day slot ends. If every slot is in use, the page also shows when the next one becomes available.

Billing is owner-only. Team members can see the page, but any action returns "Only the workspace owner can manage billing." - the workspace owner has to make plan changes.

Your 14-day free trial

The trial gives you the full Growth feature set - AI Optimizer, scheduled launches, automated rules, TikTok and team invites - so you can evaluate the tier most workspaces end up on.

Two things worth knowing:

• No credit card is required to start, and nothing charges automatically when the trial ends.
• The clock runs from when your account was created, not from your first login. Staying logged out doesn't extend it.

You'll get an email three days before the trial ends, and again when it lapses.

The plans

Prices are tax-exclusive (net B2B pricing - VAT is added at checkout, or reverse-charged if you supply a VAT ID). EUR and USD are at parity. Yearly billing gives you two months free.

Unlimited launches and unlimited ads per launch are included on every plan, as are creative enhancements, the naming convention builder, and launch history & analytics. Seats are never counted or charged per seat - the line is solo (Starter) versus team (Growth and Agency).

For exactly what happens when you run into one of these limits, see Plan limits and what happens when you hit one.

Choosing or switching a plan

On the Billing page:

1. Use the Monthly / Yearly toggle above the plan cards - Yearly is marked −2 months.
2. Click Choose plan on the tier you want (or Switch to plan if you already have a paid plan). Your current tier is labelled Current plan.
3. You're handed to Stripe Checkout, which is hosted by Stripe - uplads never sees or stores your card details.
4. Enter your payment details. There's a field for a promotion code if you have one, and a VAT ID field for business billing.

Once checkout completes you're returned to uplads and the new limits apply immediately.

Managing your card, invoices and cancellation

Once you're on a paid plan, the Your subscription card has a button labelled Manage subscription, invoices & payment method. It opens the Stripe billing portal, where you can:

• update or replace the card on file,
• change your billing address and VAT ID,
• download past invoices and receipts,
• cancel the subscription.

Cancelling takes effect at the end of the current billing period - the Billing page then shows "cancels at period end" and you keep full access until that date.

If a payment fails

If a renewal payment fails, the Billing page shows Payment failed - action needed. You keep full access while Stripe automatically retries the charge over the following days. Access is only suspended if every retry fails. The fastest fix is to open the Stripe portal and update the card.

Frequently asked questions

• Do I need a credit card to start? No. The 14-day trial requires no card and nothing charges automatically.
• What happens when my trial ends? The workspace becomes read-only - you can't launch, edit live ads or upload - but nothing is deleted. Pick a plan and everything picks up where it left off.
• Can I downgrade? Yes, from the same plan cards. Downgrading does not remove team members; their access is paused and restored the moment you upgrade again.
• Am I charged for AI usage? You choose. uplads AI uses included or purchased credits; every action shows its estimate first. With your own provider API key, uplads uses zero credits and the provider bills you directly. See How to choose uplads AI or your own API key.

Related articles

• Plan limits and what happens when you hit one
• Understanding user roles and permissions
• How to invite team members
• How to set up your AI provider and API keys