How to upgrade your plan and manage billing

Billing in uplads is fully self-serve. Every workspace starts on a 7-day free trial with no credit card required, and you pick, switch, pause or cancel a plan yourself from the Billing page at any time. This article covers the plans, how to change them, extra ad accounts, and how to manage your card and invoices.

Opening the Billing page

Billing sits in the left-hand navigation. It shows your current plan and status, how many days of trial remain, when the subscription renews (or whether it's set to cancel at period end), your connected and active ad accounts, and your creative storage.

Connected accounts do not consume plan slots. Under Your plan & usage, each active account shows the feature that last refreshed it and the date its rolling 30-day slot ends. If every slot is in use, the page also shows when the next one becomes available.

Billing is owner-only. Team members can see the page, but any action returns "Only the workspace owner can manage billing." - the workspace owner has to make plan changes.

Your 7-day free trial

The trial gives you the full Growth feature set - AI Optimizer, scheduled launches, automated rules, every platform and team invites - so you can evaluate the tier most workspaces end up on.

Two things worth knowing:

• No credit card is required to start, and nothing charges automatically when the trial ends.
• The clock runs from when your account was created, not from your first login. Staying logged out doesn't extend it.

You'll get an email three days before the trial ends, and again when it lapses.

The plans

Prices are tax-exclusive (net B2B pricing - VAT is added at checkout, or reverse-charged if you supply a VAT ID) and are billed in euros, wherever you are. Yearly billing gives you two months free.

Unlimited launches and unlimited ads per launch are included on every plan, as are creative enhancements, the naming convention builder, and launch history & analytics. Seats are never counted or charged per seat - the line is solo (Starter) versus team (Growth and Agency).

For exactly what happens when you run into one of these limits, see Plan limits and what happens when you hit one.

Choosing your first plan

On the Billing page:

1. Use the Monthly / Yearly toggle above the plan cards - Yearly is marked −2 months.
2. Click Choose plan on the tier you want.
3. You're handed to Stripe Checkout, which is hosted by Stripe - uplads never sees or stores your card details.
4. Enter your payment details. There's a field for a promotion code if you have one, and a VAT ID field for business billing.

Once checkout completes you're returned to uplads and the new limits apply immediately.

Switching plans on a paid subscription

Once you pay, the same plan cards say Switch to plan, and a switch never opens Checkout again - your existing subscription is changed in place, and a dialog tells you exactly what happens before you confirm:

• Upgrades apply right away. A higher tier, or the same tier on yearly billing, is charged pro rata for the rest of the current period and the new limits are on the moment you confirm. The dialog shows the exact amount charged now.
• Downgrades wait for the period end. A lower tier, or a switch back from yearly to monthly, is scheduled for the end of what you already paid for. Nothing is charged, nothing is refunded, and you keep everything your current plan includes until that date. The subscription card shows the scheduled change; Keep plan drops it.

Team members are never removed by a downgrade. Below Growth their access pauses and comes back the moment you upgrade again.

Extra ad accounts

Every paid plan takes extra ad-account slots on top of its included ones, at 39 € per account per month (390 € on yearly billing), on the same invoice as the plan. Use the Extra ad accounts stepper on the subscription card:

• Adding slots works right away; the rest of the current period is charged pro rata.
• Removing slots takes effect at the period end; nothing is refunded.

There is a ceiling per plan where the next tier is simply the cheaper buy - 3 extra on Starter, 7 on Growth. The stepper stops there and points you at the upgrade. Lifetime licences buy extra slots the same way, as a small monthly subscription next to the licence.

Pausing

On monthly billing you can pause for one to three months from the subscription card. You keep full access until the end of the period you already paid for; then the workspace switches to read-only and no invoice is raised until the pause ends. Resume brings everything back the same day and starts a new billing period from that day. Yearly plans cannot be paused - switch to monthly first, or cancel at the period end.

Cancelling

Cancel plan on the subscription card asks what made you leave and cancels at the end of the current billing period. You keep full access until that date, nothing is charged afterwards, and nothing is deleted - creatives, templates, connections and history stay exactly as they are. The page then shows the end date and a Keep my plan button that withdraws the cancellation any time before it takes effect.

If price was the reason and you bill monthly, the dialog offers 30% off the next three months instead - a one-time offer that keeps the plan running.

When the subscription actually ends you get one email confirming it; picking a plan again later switches everything back on where you left it.

Card, invoices and billing address

The Payment method & invoices button on the subscription card opens the Stripe billing portal, where you can:

• update or replace the card on file,
• change your billing address and VAT ID,
• download past invoices and receipts.

Plan changes, pausing and cancellation are deliberately not in the portal - they live on the Billing page, where uplads can tell you what each one means first.

One-time purchases - AI credit top-ups and lifetime licences - are not subscriptions, so they don't appear in the portal. Each one issues its own invoice at checkout, carrying our VAT number and yours if you supplied one; Stripe emails it with the payment confirmation.

If a payment fails

If a renewal payment fails, the Billing page shows Payment failed - action needed. You keep full access while Stripe automatically retries the charge over the following days. Access is only suspended if every retry fails. The fastest fix is Payment method & invoices on the subscription card, where you update the card.

Frequently asked questions

• Do I need a credit card to start? No. The 7-day trial requires no card and nothing charges automatically.
• What happens when my trial ends? The workspace becomes read-only - you can't launch, edit live ads or upload - but nothing is deleted. Pick a plan and everything picks up where it left off.
• Can I downgrade? Yes, from the same plan cards. It takes effect at the end of the period you already paid for, and it does not remove team members; their access is paused and restored the moment you upgrade again.
• Can I pause instead of cancelling? On monthly billing, yes - one to three months, from the subscription card. You keep what you paid for, then nothing is charged until billing resumes.
• I need more ad accounts than my plan includes. Add extra slots from the subscription card at 39 € per account per month; above a few extra slots the next tier is cheaper and the page says so.
• Am I charged for AI usage? You choose. uplads AI uses included or purchased credits; every action shows its estimate first. With your own provider API key, uplads uses zero credits and the provider bills you directly. See How to choose uplads AI or your own API key.

Related articles

• Plan limits and what happens when you hit one
• Understanding user roles and permissions
• How to invite team members
• How to set up your AI provider and API keys