How to select your Page, campaign and ad sets

The top bar and the Ad Sets card of the Ad Launcher are where you tell uplads where your new ads should go: which Facebook Page (and optionally Instagram account) they post as, and which ad sets in which campaigns they launch into. It's quick once you know what each control does. This article walks through all of them, plus a few details that trip people up.

If you haven't met the launcher yet, start with Understanding the Ad Launcher.

Selecting a Facebook Page and Instagram account

In the top bar, next to the ad account picker, sit two identity pickers: Facebook Page and Instagram. Your ads are published as this Page, so it's worth picking the right one.

1. Click the Page picker. The list of Pages loads the moment you open it (uplads keeps it cached so the launcher opens fast even on accounts with lots of Pages).
2. Type to filter, then click the Page you want.
3. Optionally, do the same with the Instagram picker. This controls the Instagram identity your ads run under. If your account has more profiles than the picker shows, open Manage ad profiles... at the bottom of the list.

If a Page or Instagram account is missing from the list, it usually means your Meta connection doesn't have access to it, or a teammate's permissions exclude it. See How to reauthorize or disconnect your Meta account and Understanding user roles and permissions.

The Instagram account is optional. If you leave it blank, Meta falls back to your selected Page's connected Instagram presence where one exists.

Finding campaigns and ad sets

The Ad Sets card has one search field: Search ad sets and campaigns by name or ID. Click into it and a dropdown opens with your ad sets grouped by campaign.

• Each campaign is a section with its own status pill (active, paused, and so on), and each ad set row shows its status, its current ad count as N of 50 ads and its recent spend, so you can choose deliberately.
• Type to filter across every campaign; the search matches ad set and campaign names, or their IDs.
• The slim row at the top of the dropdown sorts by recent, spend or name, filters to Active only, and shows when the list was last refreshed. The refresh menu chooses how deep to go: a Quick refresh (ad sets from the last 30 days), a 90-day refresh or a Complete refresh of every campaign.

Don't have the right campaign yet? Use New Campaign in the card header to create one without leaving the launcher - see How to create a campaign or ad set during launch.

Selecting one or more ad sets

Tick every ad set you want these ads launched into. You can tick ad sets from several campaigns, and each ticked ad set receives the full set of ads. Every pick appears as a chip in the card; click the chip's X to drop it again, or expand a chip to see the ad set's budget, targeting and optimization.

You can also:

• Click New Ad Set in the card header to add one inline. See How to create a campaign or ad set during launch.
• Choose Duplicate ad set from the same menu to clone an existing ad set's targeting. See How to duplicate an ad set with the same targeting.

If an ad set you picked earlier no longer exists in the account, it is quietly dropped from the selection so your launch count stays accurate.

You can't launch until you've ticked at least one ad set (and picked a Page, unless you're relaunching - see below). The Launch button stays disabled with a short hint telling you exactly what's still missing: "Select at least one ad set." or "Select a Facebook Page."

When a Page is required vs. optional (relaunch)

For a normal launch, a Facebook Page is required - your new ads need an identity to post as.

When you're relaunching existing ads, the Page picker becomes optional. Recreated ads carry the Page and creative from the original post, so uplads doesn't force a Page choice to continue. More on that flow in How to relaunch existing Facebook ads.

Saving a default Page for future launches

Open Manage ad profiles, choose your Facebook Page and Instagram account, then click Confirm Selection. This saves the pair as the default for the selected ad account and applies it to the current launch. The dialog stays open with an error if saving fails. Choosing Use Facebook Page also saves that choice, clearing the separate Instagram default.

Picking a profile directly in the small picker only changes the current launch. Browsing or closing the Ad Profiles dialog without confirming does not save a new default.

Saving account defaults requires configuration edit permission. Members without that permission can still confirm profiles for their current launch; the dialog explains that the account default will stay unchanged. Existing drafts keep their own selected profiles.

Meta's 50-ads-per-ad-set limit

Meta caps each ad set at 50 ads. uplads adds your launch's ads on top of whatever already lives in each selected ad set, so keep an eye on the N of 50 ads count shown next to each one.

For example, if an ad set already has 30 ads and you launch 25 creatives into it, you'll exceed the limit and Meta will reject the overflow. To stay clear, spread your creatives across several ad sets or trim your selection. For the full list of caps and what their error messages mean, see Ad set limits and common Meta errors explained.

When you're set, move on to writing your ad copy, URLs and CTAs in the Ad Setup card.