How to select your Page, campaign and ad sets

The Targeting step is where you tell uplads where your new ads should go: which Facebook Page (and optionally Instagram account) they post as, which campaign they belong to, and which ad sets they launch into. It's a quick step once you know what each selector does. This article walks through all three, plus a few details that trip people up.

If you haven't met the wizard yet, start with Understanding the bulk launch wizard steps.

Selecting a Facebook Page and Instagram account

At the top of the step you'll find two selectors: Facebook Page and Instagram Account. Your ads are published as this Page, so it's worth picking the right one.

1. Click the Select a page button. The list of Pages loads the moment you open the dropdown (uplads lazy-loads it so the step opens fast even on accounts with lots of Pages).
2. Type in the Search pages... box to filter, then click the Page you want. A checkmark marks your choice.
3. Optionally, do the same for Instagram Account using the Select an account dropdown. This controls the Instagram identity your ads run under.

If a Page or Instagram account is missing from the list, it usually means your Meta connection doesn't have access to it, or a teammate's permissions exclude it. See How to reauthorize or disconnect your Meta account and Understanding user roles and permissions.

The Instagram account is optional. If you leave it blank, Meta falls back to your selected Page's connected Instagram presence where one exists.

Searching and selecting a campaign

Under Campaign, click Select a campaign to open the searchable list.

• Campaigns are sorted active first, then alphabetically, so the ones you're most likely launching into sit at the top.
• A small colored dot and a status pill show each campaign's state at a glance: green for active, amber for paused, grey for everything else.
• Start typing in Search campaigns... to filter by name.

Don't have the right campaign yet? Use the New campaign button to create one without leaving the wizard — see How to create a campaign or ad set during launch.

Selecting one or more ad sets

As soon as you pick a campaign, its Ad Sets appear below as a checklist. Tick the box next to every ad set you want these creatives launched into — you can select as many as you like, and each selected ad set receives the full set of ads.

Each row shows the ad set's status dot and pill, plus its current ad count and spend so you can choose deliberately. You can also:

• Click New ad set to add one inline. See How to create a campaign or ad set during launch.
• Use the duplicate control to clone an existing ad set's targeting. See How to duplicate an ad set with the same targeting.

If you switch campaigns, your ad set selection resets, and any previously picked ad sets that no longer exist in the chosen campaign are quietly dropped so your review count stays accurate.

You can't continue until you've chosen a campaign and at least one ad set (and a Page, unless you're relaunching — see below). The Continue button stays disabled with a short hint telling you exactly what's still missing.

When a Page is required vs. optional (relaunch)

For a normal launch, a Facebook Page is required — your new ads need an identity to post as.

When you're relaunching existing ads, the Page selector becomes optional. Recreated ads carry the Page and creative from the original post, so uplads doesn't force a Page choice to continue. More on that flow in How to relaunch existing Facebook ads.

Saving a default Page for future launches

There's no separate "save" button — uplads remembers automatically. The moment you pick a Page (or Instagram account) here, it's stored as the default for that ad account. Next time you reach the Targeting step on the same account, your Page and Instagram selection are pre-filled, so you can skip straight to choosing a campaign.

Meta's 50-ads-per-ad-set limit

Meta caps each ad set at 50 ads. uplads adds your launch's ads on top of whatever already lives in each selected ad set, so keep an eye on the ad count shown next to each one.

For example, if an ad set already has 30 ads and you launch 25 creatives into it, you'll exceed the limit and Meta will reject the overflow. To stay clear, spread your creatives across several ad sets or trim your selection. For the full list of caps and what their error messages mean, see Ad set limits and common Meta errors explained.

When you're set, click Continue to move on to writing your ad copy, URLs and CTAs.