How to launch partnership / Spark ads with a creator's post

Last updated September 17, 2026Auf Deutsch lesen

Partnership ads (also called Spark ads, or branded content ads) let you put paid spend behind a creator's existing organic post - keeping their handle, caption, comments, and engagement intact. In uplads you don't re-upload the video or rewrite the copy. The creator generates a partnership ad code from their post, shares it with you, and you paste it into the Ad Launcher. That's it.

This article walks through launching one in the Ad Launcher. If you're new to the launcher itself, start with Understanding the Ad Launcher.

Before you start

You'll need two things ready:

A connected Meta account. See How to connect your Meta (Facebook & Instagram) account if you haven't yet.
A partnership ad code from the creator, or a creator who already gave your Instagram account permission. The creator generates the code from their organic post (Instagram or Facebook) and shares the code string with you. uplads does not create the code - it comes from the creator's side.

Opening the Partnership ads dialog

Open the Ad Launcher and pick your ad account. In the Ads panel on the left, click the Partnership button in the toolbar (the handshake icon at the top right). In Table Mode the same dialog sits behind the Partnership Ads column.

The Partnership ads dialog has three tabs:

Identities - the Facebook Page and Instagram identity this launch publishes under, plus the creators who gave that identity permission.
Links - paste partnership ad codes or Instagram post links.
Recent ads - the creator posts that tagged your account as a paid partner.

Pasting the partnership ad code

On the Links tab you'll find a paste box that takes several codes at once, one per line.

Copy the partnership ad code the creator sent you.
Paste it into the box, one code (or Instagram post link) per line.
Each line is checked against Meta as you add it. A line that is not a code (an Instagram link that Meta cannot match, for example) is named back to you instead of being dropped quietly.
Click Save & Confirm.

Stray spaces from a copy-paste are trimmed automatically, but the box can't be left blank: you'll see a "Paste at least one partnership ad code or post link" hint until it has a value.

Three ways to pick a partner

You do not need a code for two of the three tabs:

Identities lists the creators who gave your Instagram account account-level permission, straight from Meta. Same tab: Request permission asks a creator for it by handle. That takes two clicks on purpose, because Meta notifies the creator. A listed creator carries two actions: Use as partner names them on your own creative (co-branding), while Use selects their partnership ad code and makes their post the ad.
Links takes several codes or post links at once, one per line, each verified against Meta.
Recent ads shows the posts that tagged your account as a paid partner, with the creator, the date and whether Meta considers the post ad ready. Click one to use it.

Pick several and each one launches as its own ad into every selected ad set. The dialog says so ("N partnership ads launch into every selected ad set") and lists them in launch order, first one at the top; in Table Mode the column reads 2nd: @creator +2 more.

Why no creatives or ad copy are needed

This is the whole point of partnership mode: the creator's post is the ad. Because Meta serves the original organic post, uplads doesn't ask you to:

Upload or select any creatives from your media library, and
Write headlines, primary text, URLs, or CTAs.

All of that already lives on the creator's post. The Ad Setup card shows Creator's post instead of the copy fields. uplads simply attaches your ad spend to it through the code. This keeps the creator's identity and existing social proof (likes, comments, shares) on the ad - which is exactly what makes partnership and Spark ads perform.

Picking ad sets and launching

Because there's no copy to author, partnership mode needs no ad copy. After you confirm the partner, you still:

Pick the Page the ad runs under in the top bar (a Page is required, just like a normal launch),
Tick the ad sets in the Ad Sets card.

See How to select your Page, campaign and ad sets. You can also create a campaign or ad set inline if you don't have one ready. If you tick a Traffic ad set, the launcher warns you that Meta may refuse a creator's post there. From there it's the standard flow: set status and schedule, then click Launch.

How partnership mode clears other sources

A single launch uses exactly one source: media from Load Media, existing ads to relaunch, or a partner's post. To prevent an ambiguous mix, confirming a partner automatically clears anything you'd selected elsewhere:

Any creatives in the Ads panel are removed.
Any Existing Ads you'd picked are cleared.

So if you'd started down the media path and then realized you wanted a partnership ad instead, just open the Partnership dialog - uplads handles the cleanup. The reverse is also true: Turn off in the dialog removes the partner, and loading media again replaces it. Your draft remembers which source you chose, so if you save and resume, the launcher comes back with the partner in place (see How drafts auto-save and resume your launch).