How to launch carousel ads

A carousel ad combines several of your creatives into one swipeable ad, with its own headline, description and link per card. In uplads you build it from the Text step of the launch wizard, reusing the creatives you already selected — no separate upload needed. This guide walks through building, ordering and launching one.

If you are new to the wizard, start with Understanding the bulk launch wizard steps first.

Open the carousel editor

Carousels are built from creatives you have already added to the launch, so begin by selecting your creatives and choosing your Page, campaign and ad sets. Then:

1. Move to the Text step of the wizard.
2. Find the carousel control — it reads "Build a carousel ad (optional)" until configured.
3. Click it to open the Carousel Ad editor.

The carousel is optional. If you leave it empty, each selected creative launches as its own single-image or single-video ad instead.

Add 2-10 creatives as cards

Inside the editor, the creatives from your launch appear under Add from selected creatives as a thumbnail grid.

• Hover a thumbnail and click Add to turn it into a card.
• Each card you add moves into the Cards list at the top and is numbered in order.
• A carousel needs at least 2 cards and supports up to 10. The counter (for example, Cards (3/10)) tracks where you are, and once you hit 10 the grid stops offering more.

If you need a creative that is not listed here, close the editor, add it to your selection in the media library, then reopen the editor — it reseeds from your current selection each time it opens.

Set per-card headline, description and link

Every card has its own copy fields, so you can tell a story across the carousel:

• Card headline — the bold text shown under that card.
• Card description — a shorter supporting line.
• Card link — where that specific card sends people. Leave it blank and the card falls back to the destination URL you set in the Text step.

All three fields are optional. Cards with no copy still launch — they simply inherit the ad-level defaults. To generate copy ideas first, see How to generate ad copy with AI.

Reorder and remove cards

Card order is the order people swipe through, so it matters.

• Reorder: use the up and down chevrons on the left of each card to move it one position at a time. The number badge updates as you go.
• Remove: click the X on the right of a card. The creative drops out of the carousel and returns to the Add from selected creatives grid, so you can re-add it later.

If you drop below 2 cards, you will see an "Add at least 2 cards" note and the Done button stays disabled until you add another.

Preview and launch the carousel

When your cards and copy look right:

1. Click Done to save the carousel onto the launch. The control now summarizes it, for example "Carousel — 4 cards".
2. Continue through the wizard. Your carousel is applied as a single ad per ad set rather than one ad per creative.
3. Review names and status on the Review step, then set status and schedule and launch.
4. Track the result on the launch progress screen.

To undo a carousel entirely, reopen the editor and click Clear carousel — this removes the configuration and your creatives launch individually again.

That's it. Build it once in the Text step, and uplads pushes the full multi-card ad to every ad set you targeted.