Understanding the Ad Launcher
Every launch in uplads happens on one screen: the Ad Launcher at /launch. There are no steps to click through. You pick an ad account, load media, choose ad sets, write the copy, and launch. Everything stays visible at once, so you can change the ad sets after writing the copy or swap a creative right before you launch. This article walks the screen from top to bottom.
The top bar: account and identity
The bar across the top holds the ad account picker and, for Meta, the Facebook Page and Instagram identity pickers. Everything below is scoped to the account you pick here. Switching accounts reloads the ad sets and media for the new account. The Page and Instagram pickers decide which identity the ads publish as; uplads remembers your last choice per account. See how to select your Page, campaign and ad sets.
The Ad Sets card
The Ad Sets card at the top right is where the ads go. Search your ad sets and campaigns by name or ID and tick the ones you want; every ticked ad set receives a copy of each ad. Two buttons sit in the card:
- New Ad Set creates an ad set inside an existing campaign without leaving the launcher.
- New Campaign creates a campaign, then an ad set inside it.
See how to create a campaign or ad set during launch.
The Ad Setup card
The Ad Setup card holds the copy and the destination that apply to every ad in this launch:
- Primary Text, Headline and Description, each with room for several variations.
- Call to Action, Web Link, UTM Parameters and Display Link.
- Load Copy to pull in a saved template, and the AI copy buttons to draft or rewrite the text in your brand voice.
- The Launch ads as Paused / Active toggle, which sets the status the ads are created with.
See how to write ad copy, URLs and CTAs, how to generate ad copy with AI, and how to save and reuse ad copy templates.
The Ads panel
The Ads panel on the left lists the ads you are about to create. It fills when you click Load Media and pick files from the Media Library, Dropbox, Google Drive, or your existing Facebook and Instagram posts. Each file becomes one ad, and files that belong together by filename (a 9x16, a 4x5 and a 1x1 of the same creative) are grouped into one multi-placement ad. See multi-placement creative grouping.
Every ad shows its name, built from your naming convention, and you can edit that name inline. Edit in Table Mode opens the same ads as a table, where you edit single rows or apply a change to many rows at once. See how to review and edit ad names before launch.
Preview, Save, Schedule, Launch
Four buttons above the Ads panel finish the job:
- Preview renders the ads as Meta will show them, per placement.
- Save stores the whole screen as a draft you can reopen later.
- Schedule launches the ads paused now and has uplads activate them at the time you pick, in the ad account's timezone.
- Launch N Ads creates every ad. The number is the ads in the panel times the ad sets you ticked.
See how to set ad status and schedule a launch.
Below the launcher: Ad Launches, Launch Drafts, Scheduled Ads
Three tabs under the launcher keep the history on the same page. Ad Launches shows every launch for this account with its live progress and results. Launch Drafts lists what you saved with Save; opening one restores the whole screen. Scheduled Ads lists launches waiting for their activation time. See how to track launch progress and read results and how drafts auto-save and resume.
Other platforms
The launcher keeps the same layout for TikTok, Google Ads and Snapchat; the account picker decides which platform you are launching to, and the cards change their fields to match. Relaunching an existing ad and partnership or Spark ads start from Load Media as well: pick the post, and the copy fields stay out of the way because the post already carries them. See launching on TikTok, launching on Google Ads, how to relaunch existing ads and partnership and Spark ads.
From here, head to the first-launch quickstart to put it all together.