How to override the naming schema for a single launch

Sometimes one launch needs different ad names than the rest - a different segment order, an extra segment, or a whole different preset. uplads lets you change the naming schema for that single launch without touching the default you saved in your account's ad settings. Your account default stays exactly as it was; only this launch uses the names you apply.

If you haven't set up your account-wide convention yet, see How to set up a custom ad naming convention first.

Opening the Naming schema dialog

The naming editor lives in the Ads panel of the Ad Launcher, right next to the ads it will rename - so you can adjust the schema while looking at the names it produces.

1. Load your media and tick your ad sets, so there are ads to name.
2. In the toolbar at the top right of the Ads panel, click the Naming schema button.
3. The Naming schema dialog opens.

The left pane is your schema library: Account default (the naming convention from your ad settings) plus any schemas you save here. New schema starts one; each saved schema can be renamed, duplicated, deleted or starred as the default with the controls next to it. The right pane edits the selected schema on two tabs, Schema and Ad names.

Reorder segments for this launch only

Every name is built from an ordered list of segments - Filename, File type, Ad set name, Date, Auto-id, Custom text, field segments like Style, Hook or Audience, and two kinds only a schema can express: a File name part cut out of the file name, and an AI part answered per creative by the model. The order of the list is the order they appear in the final name.

• Drag to reorder: grab the handle on the left of any segment row and drag it up or down.
• Remove a segment: click the X on the right of the row.
• Add a segment: in the Add row, pick a kind from the dropdown and click Add. Common fields (Style, Hook, Audience, Offer, and more) are listed under a "Common fields" divider and drop in fully formed with their option lists; "From the creative" holds the File name part and the AI part. Choose Custom text to type a fixed word.
• Open a segment's options: the pencil on its row. For a File name part you set the capture mode (split by a delimiter, or a pattern); for an AI part the instruction, allowed values and casing; for any segment what happens When empty (show a fallback text, or leave it out).
• Change the separator: use the Separator dropdown to set what joins the segments.

Under File name cleanup you can also tick three checkboxes: remove dimensions like 9x16 or 4x5 from the name, remove the brand names you list from the filename, and use the number at the end of the filename as the ID.

Choosing a naming preset

The Load preset... dropdown gives you a ready-made starting point, alongside your account default. Picking one replaces the current segment list entirely, so it's the fastest way to start fresh. Prefer to build from nothing? Delete the segments you don't want and add your own one at a time; the dialog says "No segments yet" until you do.

Seeing the live preview and every resolved name

At the bottom of the Schema tab, the Preview line shows how a name would look with the current segments and separator. Every drag, add, preset swap, or separator change updates it instantly.

The Ad names tab goes further: it lists every creative in this launch with the exact name it resolves to and notes on any segment that fell back. If the schema has AI segments, click Resolve to have the model answer them (the footer shows the estimated AI cost, or "No AI segments, the names are ready to apply"). You can edit any resolved name by hand right there; a name you type is final and is not resolved again.

Once the names look right, click Apply names. To back out without changing anything, close the dialog - nothing is applied until you press Apply.

How a per-launch override differs from the account default

• Scope: applying names affects only the current launch. Your account default is untouched, and the next launch starts from it again - unless you star a saved schema as the default in the library.
• What ships: the name shown in the Ads panel is byte-for-byte the name created on Meta - the preview and the launched ad always match.
• Inline edits still win: a name you type on a tile in the Ads panel overrides whatever the schema produced, and clearing it falls back to the schema again. See How to review and edit ad names before launch.
• Make it permanent: if you find yourself applying the same schema every time, set it as your account default instead - see How to set up a custom ad naming convention.

For where field values come from automatically, see How naming field values are auto-detected (including AI vision). For the most common name problems and their fixes, see Why do my ad names look wrong or duplicated?.