How to view your ad spend overview

The Ad Spend page gives you a single, at-a-glance view of how much you're spending across all of your connected Meta ad accounts — without opening Meta Ads Manager or jumping between accounts. It pulls live numbers straight from Meta, so the totals match what you'd see in Ads Manager for the same date range.

Opening the Ad Spend page

1. In the left sidebar, click Ad Spend (the dollar-sign icon).
2. The page loads with the Last 30 days time range selected by default.
3. If you haven't connected Meta yet, you'll see a prompt to Connect your Meta account to view ad spend instead of any numbers. Follow How to connect your Meta account first.

Reading total spend and per-account spend

At the top of the page, the Total Spend card sums spend across every Meta ad account you have access to, for the selected time range. It's formatted in the account's currency.

Below the card, a table breaks the total down account by account:

• Account Name — the ad account's name in Meta.
• Account ID — the Meta account identifier (handy when matching against Ads Manager).
• Currency — each account's billing currency.
• Spend — the amount that account spent in the selected period.

Accounts that spent something in the period appear first. Accounts with no spend (or that returned an error) are tucked behind a collapsible row labeled "N accounts with no spend" — click it to expand and review them. This keeps your active accounts front and center.

Note: the Ad Spend page focuses on spend totals. For impressions, clicks, conversions and other performance metrics, open the Ads Manager and use its metric breakdowns — see How to preview ads and view metric breakdowns.

Tracking spend trends over time

To compare spend across different windows, use the time-range selector in the top-right corner. The available presets are:

• Last 7 days
• Last 14 days
• Last 30 days
• This month
• Last month
• Last 90 days

These use Meta's native date presets, resolved in each ad account's own timezone — so the figures line up exactly with Ads Manager and avoid off-by-one date issues. Switch between This month and Last month, or step through 7 / 30 / 90 days, to see whether your spend is trending up or down. The total and the per-account table both refresh automatically each time you change the range.

Numbers are cached briefly (about a minute) so reloading the page or working across multiple tabs stays fast and doesn't hammer Meta's API.

Who can access ad spend (adSpend permission)

Visibility of the Ad Spend page is permission-gated:

• Owners always see it.
• Members see it only if they've been granted the Ad Spend (adSpend) permission.

A member without that permission won't see Ad Spend in the sidebar, and visiting the page directly shows "You don't have permission to view ad spend." Members who do have access still only see spend for the ad accounts they're allowed to use. To grant or revoke this, see Understanding user roles and permissions and How to edit or remove a team member's access.

How ad spend differs from the Optimize audit

These two pages answer different questions:

• Ad Spend is a reporting view — how much am I spending, and where? It's read-only and never changes anything in your account.
• Optimize is an action-oriented audit — where am I wasting budget, and what should I change? It surfaces findings (underperformers, budget reallocations, and more) that you can apply back to Meta.

Use Ad Spend to keep a pulse on totals and trends; use Optimize when you're ready to act. Learn more in How to run an optimization audit and apply findings. You can also set up a recurring summary of spend and performance via notifications and the daily digest.